Lily Storm

A personal take on beauty, life and dreams.

Archive of ‘EXTRAordinary Women’ category

Anna-Louise Sleepwear

We have so many strong, talented female entrepreneurs in South Africa. Women who take life the by the lapels and show it who’s boss! Every month, I will be inviting an extraordinary lady…to share their personal stories of success and inspiration with my Lily Storm readers.

I came across the loveliest sleepwear brand, and wanted to know more about the person behind the name. One of my favourite things is comfy, yet beautiful pjs. No woman should be lounging around the house on a Saturday morning in a ten year old shapeless T-shirt! And this is exactly why I think Anna-Louise has carved out a perfect niche in the market. The luxury collection is also designed and made in South Africa.

So let me introduce you to Anna-Louise Atkinson, the owner of Anna-Louise Sleepwear. We did a little Q&A session…hope you enjoy!

LS: What inspired you to create a sleepwear range?

Anna-Louise: After finishing at Elizabeth Galloway Fashion Academy in Stellenbosch my dream was to become a designer, so I gained experience in retail, media and styling before focusing on my designer dream.  While gaining experience with big retail companies and media houses, I saw how people’s lives were changing, becoming faster, more demanding and leaving less time for luxury and relaxing.  Anna-Louise creates calm in the evenings, a balance in the chaos of life that helps leave the stresses of your day behind.

LS: Any advice for female entrepreneurs who are wanting to launch a new business?

Anna-Louise: If I could give any advice, it would be to never give up. Dream and dream big.  Wake up each day, and work towards that dream becoming real and true.

LS: Have you encountered any challenges as an entrepreneur, and how did you overcome these?

Anna-Louise: As an entrepreneur I face challenges on a daily basis – I keep reminding myself ‘There is no elevator to success; you have to take the stairs. All the challenges we face, build us and make us stronger.

LS: What is your night time beauty ritual?

Anna-Louise: I have always loved my sleep, so I find nothing more relaxing than getting ready for bed.  After a hard day, I take a long bath and unwind behind slipping into my Anna-Louise Sleepwear.

LS: What’s in your handbag?

Anna-Louise: I try change handbag’s daily.  As I hate clutter, so Im constantly removing items from my handbag.  In my handbag tonight is the following: Stimorol gum, my Prada sunnies, my purse, notebook and pen, business cards, hand cream, my iPad & MAC Hue lipstick.

LS: Name one beauty product you simply cannot live without?

Anna-Louise: Dermalogica Daily Resurfacer – I use this every night before going to bed. Makes my skin feel fresh and clean.

LS: Summer or winter? And why?

Anna-Louise: Summer.  I love tanned skin, sandals, the sun and being outside.

LS: What do you do to relax and unwind after a long day?

Anna-Louise: After a long day, nothing beats taking a long bath, drinking a cup on green tea and playing on Pinterest before slipping into my sleepwear.

LS: Your favourite holiday destination?

Anna-Louise: We’re off to the Maldives in December.  I think thats a hard destination to beat!

LS: How and where can Lily Storm readers purchase your beautiful sleepwear?

Anna-Louise: You can find Anna-Louise in one of our 18 stockists or online { visit our stockists page on our website for more information }


They have just launched their exciting new summer range, in the following amazing colours: watermelon, mint, powder blue, lemon, stone & black. Prices are up on the Anna-Louise website. Click here for details.

COMPETITION! We are giving away an Anna-Louise mint nighty (see below photo) worth R260 to one lucky Lily Storm reader. To win, all you have to do is…

1. Follow us on twitter: @ALSleepwear and @LSBeautyBox

2. Like our Facebook pages: AnnaLouiseSleepwear and Lily Storm

3. Follow Anna-Louise on Instagram: Alsleepwear

4. Post a comment below once you’ve completed the above steps.


Competition closes on 22 November 2013. Good luck!